The Hermès store in Geneva had an event to present the men collections. We were asked to find a way to transform the whole boutique without changing it too much. With all the restrictions of the building we had to find tricks to add some magic in there. Three different types of objects were produced for this event.
We designed standing lamps to hide video projectors and project animations to certain parts of the store.
One other way to integrate a bit of magic to the store was to integrate special showcases to display different types of products.
And to present the ties, we developed special tie stands to give life to the ties. This funny but poetic installation was a highlight!
SIGMASIX is a Geneva - based experimental studio combining a large spectrum of practices with a focus on lighting design, scenography, museography, mechanical effects and installations. Each project is seen as a new take on existing technologies, interactive strategies, and a new opportunity to merge techniques and art to offer unique and exceptional experiences.
As a practice SIGMASIX is in a constant search for magic and poetry obtained by allowing alien technologies cohabit together. The studio’s ambition is to repurpose technologies to spaces and objects. It does so with an extraordinary capacity in integrating technicalities to the point of dilution where perception breaks down to the core of the concept.
Initiated in 2004 by Swiss artists Eric Morzier and Florian Pittet, SIGMASIX works both on art and research projects as much as commercial and consulting ones. Today, the studio has a small team and works with a vast network of freelancers and interns to make sure all project and ideas are aligned with each and every client’s needs.
43 route des Acacias
CH 1227 Les Acacias GE